LUMEN Visual System™

On-Brand AI Visuals DIY or DFY

Create brand-consistent visuals without photoshoots, design skills, or Canva overwhelm.

Explore the LUMEN System
View Examples
Three women in different indoor settings. The first woman stands near a window with green houseplants, wearing a white blouse and light green pants. The second woman stands in a well-lit art studio or office with paintings and art supplies behind her, wearing a pink silk blouse and beige high-waisted pants. The third woman sits at a desk with laptop, in an office or home workspace, wearing a beige blazer and light blue pants, smiling at the camera.

Built for creative founders, coaches, and service-based businesses.

How It Works

Simple, human-centered process for both DIY and DFY options.

Share Your Vision

White number 1 on a dark green circular background.

Tell us about your brand energy, style preferences, and how you want to be seen.

AI Magic Happens

A green circle with the white number 2 in the center.

We create your AI twin using advanced tools and our signature grounded approach.

Refine & Perfect

Gray circle with a white number three in the center.

We fine-tune until every visual feels authentically, recognizably you.

Use With Confidence

Number four inside a green circle.

Receive your complete visual set, ready for website, social media, and marketing.

Two Paths to Visual Clarity

Pick the path that fits how you like to work.

LUMEN Visual System™: DIY Course (FOUNDER)

Build your own AI-powered brand visuals with confidence. This course guides you through creating a cohesive set of images that incorporates your tone, colors, and energy. No prior AI experience or design skills required.

✓ Step-by-step visual clarity course
✓ Video walkthroughs (under 2 hours total)
✓ Brand identity starter support
✓ AI tool recommendations
✓ Lifetime access
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LUMEN Visual Systems™ - DFY LUMEN Visual Systems™ - DFY
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LUMEN Visual Systems™ - DFY
$97.00

A custom-built AI image set made from your real photos and brand style.

  • 10 branded, high-res AI images

  • Built from your uploads + style notes

  • 1 round of feedback included

  • Delivered via email in 7–14 days

  • No tech needed — we handle everything

You’ll receive a private client portal to upload your images, share your style, and review the draft before we finalize it.

Before & After Examples

Realistic, grounded imagery for calm confidence.

Hazel, Owner

Strategically crafted AI visuals that embody her authentic brand presence and deliver a cohesive, elevated look beyond traditional stock photos.

Before:

Woman sitting on the floor, smiling, holding a book with a dollar bill design on the cover, wearing a black blazer, red blouse, and a watch.

After: AI Twin

A woman sitting at a desk near a window, smiling, holding a pen, and writing in a notebook.

Laura, Creative VA

AI-crafted brand imagery that reflects her true presence and energy, offering a polished, consistent look without the cost or overwhelm of traditional photo shoots.

Before:

A woman with blonde hair and glasses smiling at the camera indoors.

After: AI Twin

A smiling woman with glasses and long blonde wavy hair, wearing a light turquoise blouse, sitting at a desk with a pen in hand, in a room with a plant and light-colored wall.

Phil, Entrepreneur

Elevated AI visuals that capture his authentic energy and brand presence, giving him a polished look far beyond DIY headshots.

Before:

A smiling man with light skin and short gray hair wearing a navy blue checkered shirt, standing with arms crossed against a plain white background.

After: AI Twin

Smiling man wearing a plaid shirt standing in front of a plain wall.
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FAQs

  • The LUMEN Visual System™ is an AI-powered visual branding system created by Hazel Digital Co. LLC to help service-based businesses generate consistent, on-brand imagery for websites and marketing—without traditional photo shoots.

  • The LUMEN Visual System™ was created and is owned by Hazel Digital Co. LLC and is supported through a collaborative partnership with ByTheLakeVA, combining strategic design systems with virtual support expertise to help service-based businesses implement visuals with ease.

  • The LUMEN Visual System™ was designed specifically for service-based businesses to create brand-consistent visuals using AI—no technical background or photo shoots required.

  • Phone selfies are intentionally supported, allowing service-based businesses to generate professional, brand-aligned visuals without hiring photographers or staging shoots.

  • An AI visual branding system like LUMEN helps early-stage and evolving brands clarify their visual identity while building consistent, on-brand imagery over time.

  • Because LUMEN uses a structured AI visual system, turnaround times are faster than traditional brand photography or custom design workflows.

  • Both options are built on the same underlying brand and visual system, ensuring consistency whether you prefer hands-on creation or a fully supported experience

Ready to see yourself clearly?

Choose your path to authentic, grounded visuals that honor your energy and story.

DIY Course - join wishlist
Order Visual Set -DFY
View fullsize Same photo. Same person. Just elevated. ✨ The whole idea behind the LUMEN Visual System™ is simple: ❌ No studio days ❌ No perfect lighting ❌ No waiting until you “feel camera-ready” You send us the photos you already have →
View fullsize Most founders don’t need another photoshoot… they just need visuals that actually feel like them. That’s why we created the LUMEN Visual System™, a simple, done-for-you way to elevate your brand using the photos you already
View fullsize You’ve been wanting to update your visuals — not just the look, but the way your brand feels. This is the moment to do it. LUMEN Visual System™ — DFY is NOW OPEN for Founding Members. This round is for founders who want vis
View fullsize

This Visual Set Is a Collaborative Offering

The LUMEN Visual System™ was created by Hazel Digital Co. LLC, with visual implementation support from By The Lake VA.

Logo for 'By The Lake Virtual Assistant & Co.' featuring a lighthouse, sunset, and clouds in a diamond shape on a black background.
Logo of Hazel Digital Co with pink semi-circle and text on a black background.